Snoop Dogg acquires Death Row Records – The Hollywood Reporter

Snoop Dogg is back in business with the label that launched his career.

The hip-hop mogul acquired the Death Row Records brand from MNRK Music Group, a company controlled by private equity funds managed by Blackstone. The terms of the contract are not disclosed.

Founded in 1992 by Dr. Dre, Suge Knight, the DOC and Dick Griffey, Death Row was one of the most prominent labels in the music industry for a period of that decade, responsible for the releases of Dre, Snoop and Tupac Shakur, among others. . However, the controversy came amid a flurry of lawsuits and criminal activity, some of which involved co-founder Knight, who remains behind bars.

Death Row Records eventually filed for bankruptcy in 2006 and was acquired at auction three years later for $18 million by WIDEawake Entertainment. It changed hands a bit over the years, eventually landing in Blackstone and MNRK. In a statement, Snoop says the brand has “tremendous” untapped value.

“It feels good to own the label I was part of at the start of my career and as one of the founding members. It’s a hugely meaningful moment for me,” explained Snoop, who later signed with No Limit Records, Interscope, Capitol, Geffen, Priority Records and Def Jam.” I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked in collaboration with me for several months to make this thrilling return a reality.”

Blackstone’s Kestnbaum, a senior general manager, returned the favor by praising Snoop as a legend. “At Blackstone, we are strong supporters of the artist and creator community in our investments in entertainment. We are thrilled to return the Death Row Records brand to the hands of a legend like Snoop Dogg. success in the years to come as the brand progresses under his leadership and vision.”

MNRK Music Group President and CEO Chris Taylor praised Snoop as an executive with long-term ambitions to “bring Death Row into its next 30 years”. The deal comes at a busy time for the artist formerly known as Snoop Doggy Dogg. He will perform alongside Dre, Eminem, Kendrick Lamar and Mary J. Blige at the Pepsi Super Bowl Halftime Show at SoFi Stadium on February 13.

He is also releasing a new album, BODR, an acronym that stands for “Back on Death Row”, in partnership with Gala Games, the blockchain gaming platform. This company announced today that its newly launched division, Gala Music, will host three bonus tracks from BODRand as part of the launch, Snoop is also releasing an NFT “Stash Box” on February 9 at 4:20 p.m. PT on the new Gala Music store.

According to today’s news on this front, 25,000 Snoop Stash Boxes will be offered for sale, priced at $5,000, and will only be available for purchase at Gala. Each box is said to include one of 17 track NFTs from BODR, and there will be 1,470 NFTs of each song on offer. Sale ends February 13 at midnight PT. NFT owners are promised access to future content, such as movies, comics and more, from the world of Snoop.


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